HealthiNation - interactive video website

January 2018

Community Health

Country of origin: USA

HealthiNation, a health education network, has launched video programming at www.healthination.com. The network was created to provide an in-depth and entertaining health learning experience through short-format videos covering topics like cholesterol, diabetes, cancer, women's health and health insurance. The Internet launch complements the HealthiNation video on demand service on select digital cable channels.

"We developed our videos so people can learn about important health topics easily and at their own pace to improve the dialogue they have with their doctors," said Raj Amin, President and Co-Founder of HealthiNation. "The Internet is where many people are looking for health information and is a great place for us to empower people to take a more active role in their health and the health of their families."

The network takes an innovative approach to health education by explaining medical conditions in familiar terms and featuring 3D bio-animation sequences of how the body works. HealthiNation's videos are produced independently and reviewed by their medical advisory team that includes respected doctors from a variety of fields of medicine, many of whom have been featured on major national TV outlets.

HealthiNation's programming also centres on everyday people who share their personal experiences about what helped them manage their medical condition, as well as celebrities who are connected to certain conditions.

On top of its growing library of health topics, HealthiNation focuses on monthly awareness campaigns such as a breast cancer segment and home breast self-exam segment in conjunction with October's National Breast Cancer Awareness Month.

"HealthiNation's breast cancer and home breast self-exam videos remove the mystery from this condition and give viewers the information to prevent, detect and treat breast cancer," said Dr. Holly G. Atkinson, one of the doctor experts appearing on HealthiNation.

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